Upcoming Event Touted As A Must-Attend For Buyers, Suppliers Of ‘Main Course Proteins’

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The American Grassfed Association has become a supporting partner of MainCourse 1on1, a new event from FirstSource Events bringing together high-volume retail and foodservice buyers with suppliers of all “main course proteins” such as meat, poultry and seafood.

The event will be held Nov. 2-3 in St. Augustine, Florida, at the Renaissance World Golf Village Resort.

“Our buyer-supplier exchange offers American Grassfed Association members a unique opportunity to meet face-to-face with top buyers that are ready to source products as well as learn about the association and its offerings,” said Colette Fairchild, event director for MainCourse 1on1.

Added Carrie Balkcom, executive director for the American Grassfed Association, “This event is a timely and cost effective way for our members to reach top industry buyers to showcase grass-fed meat with a unique format and setting.”

MainCourse 1on1 conference program topics and speakers include:

“Dynamics of a Changing Plate: How to Win Over Your Consumer’s Shifting Appetite” presented by Colleen McClellan, director, Datassential;

“Generational Marketing: Demographic Shifts Drive Profits” by Patty Johnson, global food analyst, Mintel;

“Challenges, Insights and Opportunities for Beef, Pork and Poultry” by Urner Barry; and

• “Meeting the Demands of Today’s Mindful Consumers: A Panel Discussion” moderated by Patty Johnson and featuring leading industry buyers.

About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby this year, is now an enthusiastic click-and-collect shopper.

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