Rutter’s, NCR Bring EMV To The Pump

York, Pennsylvania-based Rutter’s has teamed up with NCR to bring its OPTIC outdoor payment terminal solution to the convenience and fuel retailer’s 65 locations.

Rutter’s has been an NCR partner for more than 10 years and had early interest in the OPTIC solution when NCR unveiled the technology at the 2015 NACS Show.

“We were initially excited by two aspects: the open source platform and the media management components,” said Scott Hartman, Rutter’s CEO and former NACS chairman. “The open source platform allows us to easily integrate our Rutter’s VIP Club rewards program, while the new media capabilities extend our storefront marketing to the forecourt. It’s a major omni-channel win.”

NCR OPTIC is a modular, self-service solution that accepts a range of payment options in its standard configuration:

• EMV and magnetic stripe;

• Contactless (including mobile phones) and mobile wallet; and

• 2D barcode scanner.

OPTIC comes in two sizes—a 5-inch terminal for use with older dispensers and a 12-inch widescreen. OPTIC was engineered to retrofit most brands of fuel dispensers, allowing retailers to easily upgrade their at-the-pump engagements.

“While OPTIC provides Rutter’s the immediate benefit of outdoor EMV compliance, the long-term benefit comes as the company improves its omni-channel experience at the fuel pump,” said Michael Bayer, president, NCR Retail.

About The Author

A veteran 20-year editor of The Griffin Report who often tours various supermarkets to check out the latest trends. When he isn’t writing, he enjoys sports, his family and young, energetic grandchild.