TOMRA Piloting Grocery Recycling Loyalty Program

TOMRA Systems, Shelton, Connecticut, focused on beverage container recycling, has launched a pilot loyalty program in Michigan supermarkets. At the stores, consumers who bring their empty bottles and cans can deposit them in a redeem machine—also called a “reverse vending” machine, or RVM—and register to earn rewards. The program, called “TOMRA Makes Change,” encourages shoppers … Continue reading TOMRA Piloting Grocery Recycling Loyalty Program