Last updated on November 7th, 2016 at 10:38 am
Although the big holidays usually get the spotlight, there are many everyday moments big or small worth celebrating throughout the fall and winter months. That’s why the National Pork Board (NPB) says it has launched the “Sabrosos Momentos” campaign aimed at celebrating those joyous everyday, and sometimes humorous, moments of the season. To bring these moments to life, the NPB has partnered with three social media celebrities and digital talents: LeJuan James, Los Pichy Boys and David Lopez.
The celebrity influencers will capture their own pork-centric “Sabrosos Momentos” with a comical and unique Latino twist. The first video by the Cuban duo “Los Pichy Boys” will zero in on the cast of characters that make up a typical Latino family at any get-together. In November, LeJuan James will release a video that centers on how he welcomes unexpected guests; and in December, David Lopez’s video will highlight a humorous interpretation of how Latinos combine new and old traditions.
For Latinos, pork is king during the holidays
Hispanics lead the way when it comes to celebrating holiday traditions—and pork is at the center of those celebrations. In fact, a recent survey conducted by the NPB confirms that food and tradition are a strong part of Hispanic culture. Hispanics are more enthusiastic about holiday traditions than the general population, with 62 percent citing they enjoy making traditional recipes during the holidays. Creativity in blending cultures also plays a part, with 52 percent saying that their favorite part of Thanksgiving is combining American and Latino foods and recipes.
“Pork is a staple at every Latino household, whether it is a daily meal for your family or at a celebration,” said Jose de Jesus, director of multicultural marketing at the NPB. “That is why in addition to the humorous and engaging videos, we will unveil delicious, easy-to-make pork recipe ideas and quick how-to recipe videos to help consumers impress family and friends anytime throughout the fall and winter months.”
The video series also will appear on the Pork Te Inspira social media channels and website throughout the holiday season.
