Winston-Salem-based Lowes Foods, with grocery stores in North Carolina, South Carolina and Virginia, is reporting a 422 percent increase in average coupon redemptions over the last six weeks compared with the average for the six weeks prior to the launch of Unata’s integrated coupons platform. Lowes Foods is the first grocery retailer to embed digital coupons directly into its Unata-powered e-commerce and e-circular experiences so that customers can clip and redeem coupons while they shop or plan their list online.
Lowes Foods also saw a 242 percent increase in average unique coupon clippers for this same time period.
According to Unata, this is a first for U.S. digital grocery; never before have grocery retailers been able to directly connect coupons and products so that shoppers have visibility to coupons available on the products they are adding to their cart and the ability to clip those coupons, without having to go to another website or portal to do so. The result is one seamless shopping experience that increases visibility of coupons and, as a result, opportunities for the shopper to save, according to the company.
Lowes Foods says it has seen a dramatic increase in redemption because of this newly streamlined coupon experience; shoppers now have a way to track coupons they have clipped in their e-commerce cart, see any related products they still need to add to fulfill redemption and have those coupons redeemed automatically when they check out online or scan their loyalty card in-store. In addition, the cart total automatically factors in coupons, more accurately reflecting what the shopper is going to spend, effectively freeing up more of their budget to be spent on more products.
“We implemented this experience as part of our ongoing effort to provide the best possible customer experience and we are thrilled to see our guests embracing this so quickly,” said Klaus Werner, SVP and CIO of Alex Lee, a parent company of Lowes Foods. “It’s clear that this was a missing piece from our offering, and we’re thrilled to be the first grocery retailer to offer this capability.”
Added Brandon Carlos, Unata’s senior director of client services, “The success that Lowes Foods has experienced is a great example of the power of a seamless shopping experience. The easier our retail partners can make the online experience for their shoppers, the more their shoppers will engage with the retailer.”
