Last updated on January 3rd, 2017 at 09:33 am
ShopRite has launched “Wholesome Pantry,” a private label line of free-from and organic products—available exclusively at the chain’s more than 270 stores in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania.
The new brand, marketed as Wholesome Pantry and Wholesome Pantry Organic, is designed as an alternative for customers seeking cleaner ingredients and simpler labeling, according to the company. Wholesome Pantry’s free-from line includes products void of 110 ingredients and contains no artificial additives, flavors or preservatives. The organic line is USDA-certified organic and complies with standards set by the USDA National Organic Program.
The Wholesome Pantry lineup includes products found in nearly every aisle, including frozen, produce, dairy and meat, along with more than 35 wholesome snack varieties, such as Almond Energy Mix and Organic Banana Chips.
More than 100 Wholesome Pantry items are available on shelves now, with that number expected to triple in the coming months. The products also are available to customers who shop online via the grocer’s ShopRite from Home service.
“We know there’s a growing demand for simple foods that are free from artificial ingredients, and we also know that our customers want these foods to be accessible and convenient,” said Chris Lane, EVP at Wakefern Food Corp. “With Wholesome Pantry on our shelves, we can offer products that embrace the free-from and organic food trends and deliver the exceptional quality our customers trust and expect from ShopRite.”
A multi-tiered marketing campaign, in-store signage and shelf-talkers will inform shoppers about the new brand. In addition, ShopRite is working with the company’s team of more than 130 in-store dietitians to host demonstrations and provide product suggestions and recipes featuring Wholesome Pantry items.
ShopRite says it first began offering organic items in 1999.
are wholesome pantry products kosher?
You will have to send the company an email. That information was not provided.
some are, some aren’. jus look for he OU!
I visited my local store today and was excited to see the brand! I did a little research before purchasing and am pleased with the variety so far. Although I had to walk isle by isle to see if there were more products through-out the store.
Prices are not to bad either, I shop around for organic and Non-GMO Verified products, I would love to get them all in one spot…??
Are animals fed anything containing GMO feed?
Hurry my name is Nancy and I was noticing your question about ShopRite wholesome pantry products especially regarding the GMO feed did you ever get a reply? I’m concerned about the same thing. Doesn’t seem like you ever got an answer makes me circumspect
I too would like to know? Any GMO feed given to animals?
The Wholesome Pantry Whole Organic Milk is the BEST organic milk I have found for making kefir! It is NOT UltraPasturized and my grains do better in it than any other – tastes wonderful too! To those asking about GMO feed, GMO’s are not allowed in certified organic products, and per NOP 205.237 – Livestock Feed, the feed must be organic.
Is there any organisation that verifies organic milk and has rated Shoorites?