The 78 Brand Co. is celebrating its fourth year of business with the launch of two new products.
Known for its all-natural tomato ketchup—78 Red Ketchup and 78 Red Spicy Ketchup—the company now offers 78 Yellow Mustard and 78 Yellow Spicy Mustard. All of company’s products are non-GMO, gluten free and contain no high fructose corn syrup. Products are available in major retailers primarily in the Midwest, but the brand says it has presence in more than 20 states.
Co-founder Patrick Pilewski said, “We are proud to make products that not only taste great but are better for you. They’re healthier ketchups and mustards. And they are affordable.”
Added co-founder Bernard Utrata, “Our unique taste separates us from the herd and shakes up a market that’s stayed the same for the past one hundred years. We are reinventing how condiments should be viewed.”
With a background in foodservice, food production, brand development and marketing, Pilewski and Utrata literally began building their business from the trunk of their car, selling ketchup to restaurants in the Chicago area. The original 78 Red made its national debut at the NRA Show in May 2013.
Utrata said, “There was a great response from restaurant operators and chefs, and it was confirmation that we’d developed something special.”
Added Pilewski, “We are two driven entrepreneurs who pride ourselves on being unique and creative in life and in business and are very passionate about healthy eating and healthy living. We are what we eat.”
As The 78 Brand Co. continues to grow, the founders say they’re determined to develop more innovative products for the condiments market.
Stores that already carry 78 Brand products include Hy-Vee, Kroger/Roundy’s, Jewel-Osco, Dierbergs Markets, Pick ‘N’ Save, Remke Markets, Pete’s Market, Mariano’s and other independent retailers in the Midwest.