Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, headquartered in Plano, Texas, has launched a new product called Poppables—a “multi-dimensional, light-textured potato snack…packed with flavor and fun to eat,” according to a press release from the company.
“Poppables is more than just a delicious snack; it’s about reminding our fans to enjoy lighthearted and fun moments,” said Sarah Guzman, senior director of marketing, Frito-Lay North America. “From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans’ pop-worthy moments.”
Flavors include White Cheddar and Sea Salt and are available nationwide in 5-oz. bags, SRP $3.29; and 2-oz. bags, SRP $1.69.