Target will roll out its first “reimagined” store with enhanced grocery offerings in the Houston suburb of Richmond in October. Chairman and CEO Brian Cornell introduced Target’s newest store redesign plans at Shoptalk, a retail and e-commerce event in Las Vegas. The redesign will roll out to hundreds of stores by 2019.
The 124,000-s.f. store that will be the first to get the changes is located 35 miles southwest of Houston off the Grand Parkway in the Market Center at Aliana.
“The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience,” said Cornell.
Among the changes:
- an enhanced grocery department design featuring woodgrain fixtures, fresh produce, grab-and-go options and meal solutions.
- a second entrance for grocery, a wine and beer shop, self-checkouts and a dedicated order pickup counter. Outside the entrance, there will be dedicated parking spaces for online order pickup.
- elevated cross-merchandise product presentations in apparel and accessories, home, jewelry and beauty.
- more circular center aisles.
- new technology to aid employees in searching inventory, taking payments from a mobile point-of-sale system and arranging delivery from the sales floor.
- glazed, large glass windows at the front, stenciled concrete floors and new lighting.
In addition to the Houston location, 40 additional stores will receive elements of Target’s next generation redesign when they are updated in October. Shopper feedback and learnings it gleans from the first remodels will influence Target’s approach to the 500 stores it plans to refresh in 2018 and 2019.
The news about the redesign follows Target’s previously shared plans to open more than 100 small-format stores over the next three years. Those stores are designed for urban neighborhoods and college campuses.