Midan Marketing’s Deep-Dive Breaks Meat Consumers Into Six Segments

Midan Marketing was looking for depth when it took on understanding today’s meat consumer. To do that, it conducted a deep-dive survey of 2,200 consumers that was designed to flesh out consumer beliefs and behaviors around meat. Danette Amstein and Michael Uetz, both principals at Midan Marketing, shared findings with attendees at the Annual Meat … Continue reading Midan Marketing’s Deep-Dive Breaks Meat Consumers Into Six Segments