Brian Holt joined SpartanNash as VP of marketing, effective Monday, April 17.
Holt, who most recently served as VP of marketing, advertising and public relations for Pennsylvania-based Weis Markets, will be responsible for driving customer engagement through marketing and advertising, brand positioning, market research, e-commerce and loyalty programs at Grand Rapids, Michigan-based SpartanNash. Holt reports to Larry Pierce, EVP of merchandising and marketing.
According to Pierce, “Brian is an accomplished senior leader and marketing specialist, with a history of boosting sales performance through retailer loyalty programs and marketing campaigns.
“He is also well versed in market penetration and growth through consumer research and product placement strategies,” Pierce added. “As SpartanNash expands its click-and-collect program, ‘yes’ loyalty efforts and personalized shopping experiences, Brian will be a valuable addition to lead our marketing team.”
Holt had served in his VP role at Weis since 2012, leading the marketing and consumer communication strategy as well as e-commerce, loyalty marketing and corporate branding initiatives for the regional food retailer. He also served as the director of marketing for three years, building a strong website and social media presence, according to SpartanNash.
Holt also has held various marketing and product management positions with Black & Decker Hardware and Home Improvement, Masco Corp., R&B Inc. and Newell Rubbermaid. He holds a master’s degree in marketing from St. Joseph’s University, where he continues to serve as a member of the Academy of Food Marketing Board of Governors as well as a bachelor’s degree in finance from Drexel. Holt additionally is a graduate of the Food Executive Program at Cornell University. In 2014, he was named to the “Top 40 Under 40 in the Food Industry” list by The Griffin Report.
SpartanNash distributes grocery products to independent grocery retailers, national accounts, its corporate-owned retail stores and U.S. military commissaries in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. The company currently operates 153 supermarkets, primarily under the banners of Family Fare Supermarkets, Family Fresh Market, D&W Fresh Market and SunMart. Through its MDV military division, SpartanNash is the leading distributor of grocery products to military commissaries in the U.S.