GoPuff Adds New Market To On-Demand C-Store Delivery Service

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GoPuff, an on-demand convenience store delivery service, rolled out its service in Atlanta on Wednesday.

The Philadelphia-based startup warehouses more than 3,000 products—ranging from snacks, drinks and ice cream to home goods, pet supplies and electronics—delivered in 30 minutes or less between noon and 4:30 a.m. In addition to Atlanta, goPuff currently serves Austin, Texas; Boston, Massachusetts; Chicago, Illinois; Columbus, Ohio; Denver, Colorado; Manayunk, Philadelphia, Pittsburgh and State College, Pennsylvania; New York, New York; Phoenix and Tucson, Arizona; Portland, Oregon; Seattle, Washington; and Washington, D.C.

All orders are accessible through the goPuff mobile app or website. Users type in their address and scroll through a range of products across numerous categories. GoPuff has a flat $1.95 delivery charge, which is waived for orders over $49, with no surcharges.

GoPuff also offers on-demand alcohol delivery in select markets via the goBooze and goBeer categories within the app.

GoPuff says what differentiates it from other delivery services is that it has local warehouses in every city, stocked with inventory, allowing the company to control the experience and bring products directly to the customer. This means faster and more cost-efficient delivery as goPuff does not depend on other stores to operate, according to the company. The service has been popular among college students and Millennials, and the company says it already has attracted Snoop Dogg and players on the Philadelphia 76ers as customers, with revenue increasing 25 percent month-over-month. GoPuff closed its Series A round at $8.25 million in June 2016.

The startup was co-founded in 2013 by Rafael Ilishayev and Yakir Gola, two Drexel University undergraduates, who initially delivered 50 basic products before pivoting the company to a full, on-demand convenience store and alcohol delivery service in 2014.

About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.