SpartanNash Moves Ahead With Menu Labeling At Family Fare Stores

Eighty-three Family Fare Supermarkets in five states now are displaying caloric information, encouraging store guests to make healthier food choices.

Some retailers, such as 83 Family Fare Supermarkets in the Midwest, already have installed menu boards.

Ahead of the FDA’s deadline requiring that all “restaurant-type” food items offered at grocery stores display caloric information, SpartanNash has moved forward with its menu-labeling compliance.

The FDA rule applies to 83 Family Fare Supermarkets owned and operated by Grand Rapids, Michigan-based SpartanNash in five states, all of which were compliant as of the original May 5 deadline.

In these stores, all individual-serve and “restaurant-type” prepackaged items now display the calories per serving information—with other nutritional facts like carbohydrates, fat and sugar available to store guests upon request.

“As a value-added service to them, SpartanNash is dedicated to providing our store guests with product information throughout our stores, despite the delay in implementing the FDA rule,” said Larry Pierce, SpartanNash EVP of merchandising and marketing. “We want our store guests to make informed, better-for-you decisions when it comes to their meal options and portion sizes, and we believe the steps we have taken equip them to do just that.”

Digital menu boards have been installed in every Family Fare deli, giving SpartanNash the ability to update menu displays and caloric counts. To account for slight variations in recipes for hot items like fried chicken, SpartanNash says it built and maintains an extensive ingredient database within the Family Fare retail stores’ recipe management system. The digital boards make it easier to update caloric and nutritional information because they respond to in the ingredient database with real-time updates.

Signs also have been placed in bakeries on bulk items such as donuts and rolls, as well as on build-your-own salad bars and grab-and-go fresh items like sushi, soups and sandwiches.

In addition to the menu-labeling compliance, SpartanNash says it offers a number of other ways for store guests to learn more about healthy food choices.

The company’s three regional wellness specialists—serving Michigan, Minnesota, Wisconsin and Nebraska—raise awareness and provide resources about nutrition and optimal food choices through in-store wellness activities like grocery store tours, cooking classes and healthy food sampling. The team also works with community partners, including healthcare systems, businesses and schools, to promote health and wellness messages in SpartanNash stores and across local communities.

“At SpartanNash, we want to engage our store guests in conversations about healthy eating and lifestyle choices,” said Pierce. “Through our work in our retail stores and our compliance with these menu-labeling guidelines, we play an important role in offering a wide variety of food for customers to choose from, whether it’s fresh fruits and vegetables grown by local farmers or grab-and-go options for our busy lives.”


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.