The Fresh Market Names New President And CEO

The Fresh Market exterior

The Fresh Market Inc., a specialty grocery retailer, has appointed Larry Appel as the company’s president and CEO, effective immediately. Appel joins The Fresh Market with nearly 30 years of experience in retail, legal and corporate strategy. He also has been elected to the company’s board of directors. In connection with Appel’s appointment, Brian Nicholson, the company’s CFO who served as interim CEO, will remain in his role as CFO.

From 2002 to 2012, Appel served at Winn-Dixie Stores Inc., a 500-store chain in the Southeast, in a variety of senior leadership roles including COO, chief HR officer, head of strategy and chief legal officer. After leaving Winn-Dixie, Appel served as CEO of Skeeter Snacks LLC, a producer of natural and wholesome snacks made in a dedicated nut-free facility. From 1997 to 2002, he was SVP of legal at The Home Depot Inc. Appel received a B.A. from the University of Virginia and a J.D. from the University of Pennsylvania Law School.

Andrew Jhawar, senior partner at Apollo Global Management and chairman of the board of directors at The Fresh Market, said, “Following an extensive search and review of both internal and external candidates, the board believes that Larry is the best leader for The Fresh Market going forward. We look forward to partnering with Larry and are confident in his ability to lead operationally and to execute strategies to ‘win’ with our customers. We are grateful to Brian Nicholson for his efforts in improving operations during this transition period, and we value his work in the critical role of CFO as we implement our strategy under Larry’s new leadership.”

Larry Appel

“I am committed to re-energizing all that sets The Fresh Market apart as a great brand and retail store,” said Appel. “Its heritage and history provide a strong platform in continuing to define the company as a unique ‘specialty’ grocer, offering best-in-class products and customer service. I plan to work with our teams to further elevate every aspect of our business—all with a sharp focus on delivering an exceptional customer experience every day in every store.”

About The Author

A word nerd, grocery geek and three-year member of The Shelby Report. She is a proud new homeowner and a great lover of avocado toast.