Community-owned PCC Natural Markets, based in Seattle, this week revealed a new name, logo and brand campaign that “puts its longtime community legacy front and center.” Now called “PCC Community Markets,” the co-op is launching a range of new offerings centered on local producers, organic foods and healthy eating to celebrate its local relationships.
“Since our modest beginnings as a food buying club, started by a group of Seattle families in 1953, PCC has always been more than just a grocery store,” said Cate Hardy, PCC Community Markets CEO. “As a community-owned co-op, we think about things differently, from our dedication to staff and our deep relationships with local producers, farmers and ranchers; to what makes it onto store shelves; to why we believe cooking food from scratch in each store every day is one of the most important things we do. The ‘why’ behind every decision we make starts with our community, and we want our name to reflect that commitment.”
PCC’s new offerings will be available in stores later this fall. They include:
- PCC grass-fed yogurt: In 2016, PCC approached Pure Éire Dairy with the idea to expand the dairy’s milk into yogurt. The Othello, Washington-based producer (and the only certified 100 percent grass-fed dairy in the nation, according to PCC) agreed. Now, PCC and Pure Éire are partnering to create a PCC private-label yogurt that is local, organic, non-GMO, grass-fed and animal welfare-certified. The new line, available Oct. 1 and exclusively at PCC, comes in peach, strawberry, vanilla bean and plain flavors.
- Fresh, ready-to-cook meals: To meet the growing demand for convenient, high-quality, flavorful meal prep, PCC will launch a private-label line of fresh, ready-to-cook meal kit components. The offerings will include marinated and seasoned organic, non-GMO or grass-fed meats that shoppers can mix and match with fresh, organic vegetables. All the recipes are created and tested by PCC’s in-house chefs, pre-prepped and ready to cook. They will be available this November, initially at the Edmonds and Redmond PCC locations.
- The Chop Shop: Beginning in November, the Chop Shop will cut to order for free any fruit or vegetable in PCC’s produce department, which offers a selection that is 95 percent organic. Also available: take-and-eat options like organic chili lime mango, fresh young coconut water and pre-cut organic fruit and vegetables. The program will launch at the Edmonds and Redmond PCC locations and will come to Burien in 2018.
- Local Spirit Shop: To complement its collection of exclusive wines and local beers and ciders, PCC will introduce a spirits shop. The selection will include local favorites Batch 206, Scratch and Seattle Distilling, among others. The department will be curated by PCC’s Wine, Beer and Spirits Merchandiser, who was recently named Seattle Magazine’s “Retail Wine Steward of the Year.” Available at Edmonds and Redmond PCC stores beginning in November, this department will celebrate the food market’s local roots by featuring only Pacific Northwest-produced spirits.
With its name change, PCC Community Markets also will introduce a new logo, brand identity, awareness campaign and website meant to celebrate its “long-standing belief in the power of good food to reach more shoppers.” The website will offer resources to help visitors eat healthfully; shop knowledgeably; stay educated and informed about important food issues and policies; and become a member of the co-op.
To celebrate its communities PCC will host the PCC Community Fair at all of its stores this Saturday, Sept. 16, from 10 a.m. to 4 p.m. Throughout the day, shoppers will be able to experience fresh food samplings and activities including: live local entertainment, cooking demos by PCC Cooks instructors and educational store tours with a trained PCC Nutrition Educator. Additionally, “Little Free Cookbook Libraries” will be unveiled at the Bothell, Greenlake Aurora and View Ridge PCC stores to inspire recipe sharing and cooking from scratch.
Founded in Seattle in 1953, PCC Community Markets has an active membership spanning more than 58,000 households and gives back 15 percent of its after-tax net earnings to schools and nonprofits around Puget Sound, including PCC Farmland Trust, Washington Tilth Association and FareStart.
PCC operates 10 stores exclusively in the Puget Sound area, including the cities of Bothell, Edmonds, Issaquah, Kirkland, Redmond and Seattle. Its Seattle stores are in the neighborhoods of Columbia City, Fremont, Green Lake, View Ridge and West Seattle, which will reopen in 2019. The co-op will open its Burien store in 2018 and has plans to open a new store in Seattle’s Madison Valley neighborhood in 2020.