Dorothy Lane Market has officially launched an online ordering app for its Naples-Style Pizza Stations. The locally owned and operated grocer with three stores in Ohio says this is a big step for it in staying competitive in the fast-casual dining space.
The app, which is compatible with iPhone and Android devices, is available via the app store and offers a way for customers to place an order for dine-in or carryout from Dorothy Lane’s Naples-Style Pizza Stations, which are located at its Washington Square and Springboro stores only.
“Ultimately, DLM’s goal is to always better serve our customers, and in this case, that means making it easier for them to enjoy what we believe is a truly unique pizza,” says Jason Belcher, Naples-style pizza and kitchen director.
“In the coming months, we hope to add to the app’s functionality with updates that’ll also allow users to place orders for Jack’s Grill and the Sandwich Station,” says Hang Chen, Dorothy Lane’s lead developer, whose goal while designing the app was to keep the user experience front and center.
App users can choose from a running list of menu items, such as customer favorites, The Carnivore and Tourist Pepperoni, or the traditional Naples-Style Margherita. Once a selection is made, users can customize ingredients as desired. They can then select either carryout or a dine-in option. The app also will allow patrons of Springboro’s Crooked Handle Brewing Co., which is located in the same shopping center as Dorothy Lane Market Springboro, to have made-to-order pizza brought to them directly from the store.