Brennan’s Cellars will open in the former Brennan’s Market location at 8210 Watts Road in Madison, Wisconsin, in early December under new ownership. Brennan’s Cellars says it will stock the best of Brennan’s, including Wisconsin cheese, Chin Drippin’ fruit, specialty food, wine and micro-beer, along with a new emphasis on meats, deli and prepared food.
Brennan’s Market announced over the summer that it would close all five of its locations as well as its cheese warehouse and packaging facility in September due to changing consumer habits and increased competition.
“I’ve worked at Brennan’s most of my life and wasn’t ready to give it up,” said Tim Mulcahy, Brennan’s new owner. “After speaking with thousands of customers over the summer, it seemed that Madisonians weren’t ready to let it go either. It’s been an intense couple of months bringing Brennan’s back to life. We can’t wait to open and welcome Madison back.”
Mulcahy has assembled a team of former Brennan’s Market managers and buyers to open Brennan’s Cellars and continue to source products locally and from around the country and the world.
Mulcahy said, “We are working hard to bring back all the favorites. We also want to acknowledge today’s busy lifestyles and are putting a much greater emphasis on our meat/deli area, specifically prepared foods. We will have delicious, high-quality options to-go and have added new in-store seating.”
Brennan’s Cellars will continue the holiday gift program, and Wisconsin Cheese boxes will be available both in-store and online. Gift baskets will be available in-store. The store will have customer favorites like Sweet N’ Hot Pepper Relish, Fresh Farmer Basil Cheese, Chin Drippin’ Idaho Peaches (when in season) and more. It also will continue the philosophy of “try before you buy” and offer a sampling program.