Instacart Expands Footprint With Price Chopper, Kroger Partnerships

Instacart

Instacart is expanding its delivery network in Kansas, Missouri and Southern California through two new partnerships with Price Chopper and Kroger’s Ralphs division.

Locally owned Price Chopper now is offering same-day home grocery delivery to all 51 of its stores throughout Kansas and Missouri. Kansas City metro area Price Chopper customers can visit mypricechopper.com or the Instacart mobile app to fill virtual carts with their favorite grocery offerings—including produce, dairy and meat items—and get delivery straight to their door in as little as an hour. Home delivery is available seven days a week between the hours of 9:00 a.m. and 10:00 p.m. from Kansas City metro area Price Choppers.

“The partnership with Instacart, elevates Price Chopper’s commitment to provide the highest quality products and top-of-the-line services to our customers from our family-owned stores to your family’s doorstep,” said Casie Broker, VP of marketing, Price Chopper Enterprises. “Our enhanced online ordering system and home delivery services by Instacart allow us to anticipate the needs of our customer’s busy lifestyles and provide them with a time-saving, convenient solution.”

Instacart delivery starts at $5.99 on orders of $35 or more. Instacart Express membership also is available, enabling unlimited, free same-day deliveries on orders of more than $35. Customers can receive their first delivery free of charge. Instacart delivery fees and restrictions may apply.

“Instacart is excited to bring same-day home delivery to Price Chopper customers in Kansas and Missouri, as part of our expansion across the Heartland to serve 80 percent of American households by the end of 2018,” said Nilam Ganenthiran, Instacart’s chief business officer. “Instacart is focused on creating exceptional experiences for customers through partnerships with the nation’s best retailers like Price Chopper and offering convenience with nearly instant customer gratification.”

Price Chopper’s 51 stores are locally owned by the Ball, Cosentino, McKeever and Queen families, all of whom live in Kansas City and oversee store operations on a daily basis.

Ralphs partnering with Instacart for SoCal delivery

Ralphs Grocery Co., a division of The Kroger Co., now is offering home delivery in select locations in Southern California through its partnership with Instacart.

According to the company, this pilot in Southern California supports two key drivers of its Restock Kroger Plan: “Expand Partnerships to Create Customer Value” and “Redefine the Food and Grocery Customer Experience.”

“Kroger’s success has always depended on our ability to evolve with our customers. Offering home delivery powered by Instacart in Southern California is another way we are accelerating our digital and e-commerce efforts to create new and highly relevant customer experiences,” said Rodney McMullen, Kroger’s chairman and CEO. “Restock Kroger builds on our strengths, including our incredibly convenient locations and platforms for pickup and delivery within one to two miles of our customers.”

“The Kroger Co. is leading the way in e-commerce grocery adoption, enabling consumers across the country to have access to fresh, quality food at the push of a button,” said Apoorva Mehta, CEO of Instacart. “I’m proud that by partnering with Kroger, Instacart is solving the last frontier for the customer.”

For the past several years, Kroger has been actively experimenting with numerous digital and e-commerce models, and applying its data and customer insights expertise through 84.51°, with a focus on “delivering a differentiated and personalized experience to its customers.” Today, across the country, Kroger offers home delivery from nearly 200 store locations in partnership with service providers including Shipt, deliv, Roadie, Uber, and others. This is in addition to the company’s ClickList and Harris Teeter ExpressLane locations—Kroger’s personalized, online ordering service—now available to customers in more than 900 stores. This service will be available in more than 1,000 locations by the end of the year. In Kroger’s third quarter, reported on Sept. 8, digital revenue was up 126 percent, driven by ClickList sales, says the company.

Ralphs delivery Powered by Instacart will be piloted in Los Angeles, San Diego, Orange County, Pasadena, San Fernando Valley, Thousand Oaks and Beach communities by the end of November.

About The Author

A word nerd, grocery geek and two-year member of The Shelby Report. She is a proud new homeowner and a great lover of avocado toast.

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