Southeastern Grocers Honors Vets, Military With ‘All For Honor’ Campaign

SEG honors military for Veterans Day

In celebration of U.S. veterans, Southeastern Grocers (SEG), parent company of Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, will honor active military and veterans with a 10 percent discount on qualifying grocery purchases this Veterans Day, Nov. 11. The grocer also has partnered with its collegiate partners and the United Service Organizations (USO) to donate more than 1,000 college football tickets to military veterans and family members. SEG says the ticket donation is aimed to continue its support for veterans by offering a game day experience and special trip to visit a local university.

Southeastern Grocers helps support the communities it serves through its college sports partnerships with the University of Alabama Crimson Tide, Louisiana State University Tigers, Clemson University Tigers, Florida State University Seminoles, University of Florida Gators and University of South Carolina Gamecocks. The grocer says it plans to continue sharing meaningful sport experiences with customers and families throughout the Southeast.

The Southeast has some of the highest military veteran populations in the country, with more than 2.6 million active and retired military men and women living in the seven states SEG serves. The company says military affiliation is an integral part of its culture, as 80 percent of surveyed associates have served or have a family member who has served our country.

Anthony Hucker, SEG’s president and CEO, said, “Southeastern Grocers has a strong commitment to support our military heroes. Together with our customers and associates, we have contributed over $8 million to honor and give thanks to our military and their families for the sacrifices they make for our nation and freedom. This Veterans Day, we will be showing our gratitude for our honorable servicemen and women by offering a 10 percent discount on groceries.”

SEG is the fifth-largest conventional supermarket in the U.S. The company employs more than 50,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.

More SEG news:

SEG Takes Home Five 2017 World Dairy Expo Awards

SEG Growing Fresco y Más, Harveys In Florida In November

SEG, Feeding America Collaborate For Hunger Action Month

About The Author

A word nerd, grocery geek and two-year member of The Shelby Report. She is a proud new homeowner and a great lover of avocado toast.

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