Wellness Claims, Smaller Portions Can Draw Shoppers To The Bakery

Consumer demand has increased for simplicity and recognizable ingredients. Wellness characteristics of bakery products sought by health-conscious shoppers have changed—with more consumers searching for “clean label”—but quick indulgences aren’t forgotten in bakery purchases. This is one of hundreds of findings in “What’s in Store 2018,” the latest edition of the annual trends publication from the … Continue reading Wellness Claims, Smaller Portions Can Draw Shoppers To The Bakery