Delta Brands Buys Dollar Value Business From Personal Care Products

Delta Brands/PCP

Delta Brands Inc. of New York has purchased the dollar value business of Personal Care Products (PCP).

With this acquisition, Delta Brands hopes to strengthen its position as a supplier of value-priced, everyday consumable products in the health and beauty care and household care categories.

The acquisition brings under the same umbrella the following brands:

  • Health & beauty care—Lucky Super Soft, Personal Care, Baby Love, My Fair Baby, Clarisse, Shea Solutions.
  • Home care—Powerhouse, Home Select, Great Scents.

Erol Benjenk, EVP of Delta Brands, said, “By joining these great legacy brands pioneered and marketed by PCP for 35 years with the fastest growing value brands owned by Delta, we will be able to provide our customers an unprecedented breadth of high quality, value-priced, everyday consumable products at the most competitive prices and terms. This collection of brands offers consumers a wide range of personal-care products and kitchen and bathroom supplies. From now on, our customers’ ability to source even more categories of consumables from a single supplier increases, and our multiple warehouses across the U.S. bring products even closer to the end users. Most importantly, our customers will work with a unified team of professionals for whom developing dollar and value products is the only focused mission.”

Founded in 1954, the Delta Group is a family-owned, international, value brand and private label business with operations in the U.S., China and India and with more than 200 associates worldwide. The company also owns a 300,000-s.f., state-of-the-art liquid fill factory in Istanbul, Turkey.


About The Author

A veteran 20-year editor of The Griffin Report who often tours various supermarkets to check out the latest trends. When he isn’t writing, he enjoys sports, his family and young, energetic grandchild.