Self Point has launched a mobile-first online store for Western Beef’s Bronx, New York, location. The new, customized promotions engine from Self Point allows Western Beef customers to shop, find special offers and check out online. Since launching the new shopping experience in November, the retailer has reported a 10 percent increase in conversion rate month over month.
“Our platform allows Western Beef customers to shop online or on the go and to find the best deals—all while enjoying the store’s passion for offering a wide selection at a great value,” said Mike Haaf, executive chairman of the board at Self Point. “With real-time metrics, we help Western Beef to be more responsive to their shoppers’ preferences. The results have been phenomenal with return visitors increasing by 30 percent since the beginning of the program.”
Self Point’s e-commerce solution was integrated into Western Beef’s point-of-sale system, business processes and reporting infrastructure. The technology builds product catalogs and store maps directly from online and in-store transactions.
For Western Beef, Self Point developed a custom merchandising tool and enhanced search function, allowing shoppers to view up to five sub-categories of products by brand, best sellers and other customer preferences.
“This new partnership with Self Point reinforces our slogan that ‘We know the Neighborhood,’” said Peter Castellana, president and CEO of Western Beef. “By providing a mobile-friendly, online shopping experience, we’re able to deliver more relevant messages and offers. Shoppers are benefiting from the easy, fast service while feeling even more connected with us.”
Self Point learns individual shopper’s buying behaviors, both in-store and online, thereby enabling targeted offers to be delivered as push notifications, emails or special messages on Western Beef’s home page. In addition to an electronic version of Western Beef’s existing weekly circular, Self Point facilitates the creation of shopping lists from previous orders with a single click. These lists can be created and edited from home or mobile devices seamlessly. The data is captured to continuously deepen the relationship with the shopper.
Castellana added, “Self Point provided in-depth training, answered questions from various team members and walked with us every step of the way to ensure a successful launch of our new digital storefront. We look forward to expanding the program to one of our Manhattan stores in the coming months.”