Campbell Soup Helps The Soulfull Project Combat Food Insecurity

Soulfull/Campbell Soup

In just over one year of operation and with backing from the Campbell Soup Co., The Soulfull Project has pledged to donate 1 million servings of its hot cereal to food banks over the next two years.

A certified B corporation,The Soulfull Project works to make high-quality, nutritious food more accessible to those in need in local communities.

For every serving purchased, the company donates a serving of hot cereal to a food bank in that region. The Soulfull Project aims to eventually help fight hunger from coast to coast.

“Giving to others is the backbone of our business model,” said Chip Heim, co-founder of The Soulfull Project. “Our B corporation certification means we are joining the ranks of more than 2,300 amazing, like-minded companies who also strive to use business as a force for good in the world. We’ve donated more than 100,000 servings thus far and, with the support of our consumers, will work hard to reach our goal of 1 million donations by 2019.”

All of The Soulfull Project’s hot cereal varieties are non-GMO Project verified, whole grain stamp-approved and contain no artificial flavors or colors.

The Soulfull Project’s first giving partner, The Food Bank of South Jersey, helped create the 4 Grain Blend, a versatile hot cereal made with rye, oats, barley and toasted red quinoa, with no added sugar.

“We started this movement because we saw how families at all income levels struggled to make good food choices,” said Megan Shea, co-founder of The Soulfull Project. “We also recognized that many people want to help others in need, but often don’t know where to start. Our recent achievement of national availability of our products gives us the opportunity to provide our nutritious hot cereal to more communities in need.”

The Soulfull Project hot cereals are available nationally via Amazon and CIBO Gourmet Express Markets in airports across the country.

The hot cereals also are available at Berkeley Bowl, Earth Fare, Jewel-Osco and Wegmans and will hit shelves at Central Market, Fred Meyer, Giant, Shaw’s and Stop & Shop stores this month.

The Soulfull Project offers multi-grain hot cereal in individual cups; multi-serve resealable bags; and multi-serve cartons of individual packets.

The cups are available in four flavors: Cinnamon Spice, Blueberry Almond, Brown Sugar Pecan and Tart Cherry.

The multi-serve  resealable bags are available in 4 Grain Blend and Hearty Grains & Seeds varieties.

The multi-serve cartons of individual packets come in an Irish Oatmeal, Cinnamon Spice and Hearty Grains & Seeds variety, all of which are gluten free.

About The Author

A veteran 20-year editor of The Griffin Report who often tours various supermarkets to check out the latest trends. When he isn’t writing, he enjoys sports, his family and young, energetic grandchild.