“Now if you don’t have time to come to Rouses, Rouses can come to you,” said Donny Rouse, CEO.
Rouses’ Instacart service launched March 8 in New Orleans (North and South Shore), Baton Rouge, Gonzales, Houma, Thibodaux, and their suburbs. Customers can order Rouses products, including fresh fruits and vegetables, seafood, meat, and deli and bakery items online at rouses.com or through the Instacart app. Their order arrives at their homes or offices in as little as an hour. Instacart will expand services to additional Rouses Markets across the Gulf Coast in the coming weeks.
Shipt will begin rolling out same-day delivery to Rouses customers beginning March 27 at stores in the New Orleans, Baton Rouge and Lafayette markets. Shipt’s marketplace at shipt.com/rouses gives customers the ability to shop the in-store assortment of products online, noting any preferences, before choosing a delivery window, in as soon as one hour.
“We wanted something seamless,” said Rouse. “Partnering with Instacart and Shipt allows us to offer an online shopping experience that fits our busy customers’ needs while matching the quality and service they find in our stores.”
Delivery is the first of several e-commerce options Rouses is launching. The company plans to introduce a click-and-collect curbside program this spring. Customers will be able to visit rouses.com to shop and schedule a pickup for the same day.
Rouses Markets is a 55-store, independent, family-owned chain operating in Louisiana, Mississippi and Alabama. The company has a 58-year history in groceries, beginning with the family’s first store in Houma, Louisiana, in 1960. Donny Rouse is the third generation to lead the company. Rouses Markets employs more than 6,500 team members.