Cattlemen’s Stewardship Review Showcases Beef Industry Improvements

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A new report funded by the Beef Checkoff is highlighting beef producers’ commitment to animal welfare, beef quality, sustainability and community involvement.

The Cattlemen’s Stewardship Review (CSR), completed in late 2017, is the second of its kind and compiles data collected from telephone interviews of 679 producers across the country. Conducted by Aspen Media on behalf of the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, the interviews were proportionate to Agricultural Census region population numbers.

The first CSR survey, completed in 2010, set a benchmark for the cattle industry. The new report shows that in the years since, improvements have been made in all four areas of the cattle industry outlined below. In addition, the report includes a comprehensive profile of the beef community today, the impact of beef production to the U.S. economy and the research-based tools and resources used to raise beef.

“A national survey of this scale provides an overview of producer commitment and progress across the cattle industry,” Kendal Frazier, CEO of the NCBA. “By looking so broadly at how American cattlemen and women run their businesses, we are able to assess not only basic demographics, but management practices and values to help consumers better understand the role farmers and ranchers play in their communities as both beef producers and neighbors.”

The information gathered during the 2017 CSR confirms cattle farmers and ranchers are not only valuable, but vital members of their communities, says NCBA. 

“Cattlemen and women raise high-quality beef to feed families in the United States and around the globe,” Frazier added. “As the beef community looks to the future, there will be an ongoing focus to not only improve beef as a product and the process in which it’s raised, but also to appreciate and honor the tradition and history associated with this important industry.”

The newly released report provides an updated look into the lives of U.S. cattlemen and women in four specific areas:

Healthier animals

According to survey results, the well-being of cattle is the No. 1 priority for 95 percent of producers.

“A testament of the commitment to animal welfare is the Beef Quality Assurance (BQA) program,” says the Beef Checkoff. “BQA is a nationally coordinated, state-implemented program that provides accepted scientific knowledge and husbandry techniques to cattlemen.”

More than 100,000 individuals have voluntarily signed up to be a part of BQA, a program that now influences the management of more than 80 percent of the U.S. fed cattle supply. 

The CSR measured producer commitment to animal welfare across a variety of areas, including proper housing, nutrition and health management. Cattle are raised across the country in a variety of climates and with different resources available. As such, facilities are built with cattle comfort in mind, depending on the region and conditions, the report found. From pasture to feedyard, the beef industry has worked with experts like animal behaviorist Temple Grandin, Ph.D. to improve the well-being of its animals.

Cattle spend most of their lives grazing on grass. While some cattle continue to graze on grass their entire lives, most beef cattle spend the last 120-180 days of their lives in a feedyard where they are fed a diet consisting of grains, roughage and vitamins and minerals. In addition to providing cattle with a specific diet, farmers and ranchers work with veterinarians to keep cattle healthy.

Better beef

Beef producers strive for the best quality beef possible by implementing research-based improvements across three areas: nutritional value, beef quality and safety assurance, says the report.

“Since the 1920s America’s farmers and ranchers have supported nutrition research to better understand beef’s role in a balanced, healthy lifestyle,” says the Beef Checkoff. “Today’s lean beef delivers both essential nutrients and great taste. The quality of beef, from taste to tenderness, ensures consumers get the maximum benefit and enjoyment from beef each time they cook it at home or order it in a restaurant.”

In addition to improvement in beef’s nutrition and tenderness, the safety of the beef supply continues to be a focus for all members of the beef community. As reported in the CSR, 97 percent of cattle farmers and ranchers believe that producing safe beef is crucial to the future of the industry.

“A proactive beef safety research program and collaboration across the industry has led to comprehensive safety systems throughout the beef production chain,” the report continues.

Smarter resource use

Some 95 percent of producers reported that conservation of land is extremely important to them, and 86 percent say they manage their operations in a way that protects the quality of natural resources, including wildlife and biodiversity. Cattle ranching itself is an important part of a sustainable food system, as cattle are natural “upcyclers,” eating food inedible to humans and turning it into protein. U.S. ranchers and farmers can raise more beef with fewer resources as compared to 1977. All food has a footprint, including beef, and producers are mindful of resource consumption and environmental impact, says the report.

Stronger communities

Beef is produced in all 50 states by a diverse group of people with different backgrounds, and production methods, but members of the beef community share the same core values, the CSR reports.

“These values contribute to the communities they live in to make them stronger,” says the Beef Checkoff. “Ninety-one percent of cattle operations are family owned, so it is no surprise that cattle farmers and ranchers are focused on family and future generations.” 

Seventy-eight percent of farmers and ranchers say they intend to pass their operations on to future generations, and 58 percent of operations have been in the family for at least three generations.

The economic impact of the beef industry is $88.25 billion. In addition to contributing to the greater U.S. economy, cattle farmers and ranchers are valuable members of their local communities, with more than half contributing $500 or more annually to charity. Additionally, about 20 percent of U.S. beef producers have served in the military—higher than the national average of 14 percent.

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


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About The Author

A word nerd, grocery geek and three-year member of The Shelby Report. She is a proud new homeowner and a great lover of avocado toast.

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