New Deal With Kroger To Bring U.K.-Based Online Grocer To The U.S.

Ocado logo

The Kroger Co. and online supermarket Ocado, which brands itself as the world’s largest dedicated online grocer, have entered into an exclusive partnership agreement in the U.S. that Kroger says will accelerate its creation of a “seamless shopping experience for America’s families.”

The alliance will bring to the U.S. for the first time the Ocado Smart Platform, which includes online ordering, automated fulfillment and home delivery capabilities.  

As part of the agreement, Kroger will increase its existing investment in Ocado by 5 percent in a subscription rights agreement. This will bring the company’s total investment to more than 6 percent. Ocado will partner exclusively with Kroger in the U.S., enhancing Kroger’s digital and robotics capabilities and helping expand its coverage area to “provide every family in America with the convenience of shopping for anything, anytime and anywhere.”

“We see Ocado as an innovative, exciting and transformative partnership in pursuit of our Restock Kroger vision, to serve America through food inspiration and uplift,” said Rodney McMullen, Kroger’s chairman and CEO. “We are actively creating a seamless digital experience for our customers. Our partnership with Ocado will speed up our efforts to redefine the food and grocery customer experience—creating value for customers and shareholders alike.”

“Ocado’s unique, proprietary and industry-leading technology is set to transform the shopping experience of consumers around the world,” said Tim Steiner, CEO of Ocado Group. “Our success as a retailer shows that we can offer customers unrivalled choice, quality and convenience, efficiently and profitably. The opportunity to partner with Kroger to transform the way in which U.S. customers buy grocery represents a huge opportunity to redefine the grocery experience of Kroger’s customers and create value for the stakeholders of both Kroger and Ocado. As we work through the terms of the services agreement with Kroger in the coming months, we will be preparing the business for a transformative relationship which will reshape the food retailing industry in the U.S. in the years to come.”

The companies say they are already working to identify the first three sites in 2018 for development of new automated warehouse facilities in the U.S., and will identify up to a total of 20 over the first three years of the agreement.

“We look forward to innovating together with Ocado to provide our customers the best possible online and in-store experience,” said Alex Tosolini, SVP of business development. “Through Restock Kroger, we will continue expanding partnerships to create customer value.”

The new relationship is not expected to affect Kroger’s earnings per diluted share guidance range for 2018 and 2019 as it is already reflected in the company’s Restock Kroger plan.

Ocado is a U.K.-based company trading on the London Stock Exchange. It comprises one of the world’s largest dedicated online grocery retailers, operating its own grocery and general merchandise retail businesses under Ocado.com and other specialist shop banners, together with its Solutions division.


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About The Author

A word nerd, grocery geek and three-year member of The Shelby Report. She is a proud new homeowner and a great lover of avocado toast.

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