Freshop Inc. has developed new websites for select Edwards Food Giant and Edwards Cash Saver stores. The new sites were designed to make the grocery shopping experience easier for customers in 11 Arkansas locations, says the company. They will include features like online shopping, list building, a full catalog of products, clickable weekly circulars, recipes and more.
Edwards Food Giant also will offer click and collect shopping for customers at the Bryant, Little Rock (Cantrell Road), Harrisburg and Marianna locations. Shoppers can select items, including perishables, from the complete online catalog, pay directly on the site and schedule a pickup time that’s convenient for them. Customers can leave notes for their order picker specifying details as small as their desired banana ripeness.
Edwards is promoting its new sites with a mix of new and traditional media. It used its Facebook page to tease new features like curbside delivery at select Edwards Food Giant locations.
“We used a combination of social media, radio and print advertising to communicate our new online shopping experience. The customers are really excited!” said a company representative.
Based in Rochester, New York, Freshop is an online grocery platform operating e-commerce sites in more than 1,000 stores across the U.S. and internationally.
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