The United Family, a division of Albertsons Cos. with stores across north and west Texas and New Mexico, has upgraded its Streetside e-commerce platform, powered by MyWebGrocer, a software and digital media company. Highlights of the upgrade include sponsored listings and category header ads, which the retailer hopes will increase customer engagement; and enhanced metrics for the mobile personal shopper app to drive operational efficiencies.
“As the landscape of grocery shopping continues to evolve, we remain committed to delivering a great online experience for e-commerce shoppers,” said Chris Farr, e-commerce manager for The United Family. “These upgrades are the latest investment in a great experience for Streetside shoppers.”
The two new digital advertising solutions support enhanced merchandising and collaboration with CPG brands for United. The first is MyWebGrocer’s new sponsored listings solution that enables CPGs to invest with grocers to increase native product placement and sales. In addition, new category header ads have been introduced to the shopping experience to better enable CPG brands to reach and influence United Supermarkets shoppers on their path to purchase.
The platform upgrade also includes enhancements to the mobile personal shopper app, part of MyWebGrocer’s solution for the picking and packing of online orders. The proprietary mobile app guides grocers’ personal shoppers through the store aisles for accurate fulfillment of customer orders. New app features include enhanced personal shopper metric reporting to drive greater picking quality, efficiency and overall e-commerce profitability, says MyWebGrocer.
“We’re excited to deliver multiple revenue-driving and picking-efficiency enhancements to United Supermarkets,” said Barry Clogan, president of retail solutions at MyWebGrocer. “As grocery e-commerce continues to evolve, MWG is committed to offering and implementing a broad set of new, modular solutions to help our retail partners compete.”