A massive public auction of select New England Confectionery Co. (NECCO) assets will take place Sept. 26-27 at the company’s Revere, Massachusetts, plant. These assets include both brands and equipment.
Included in the sale will be the intellectual property of famous NECCO brands such as Haviland, Thin Mints, Skybar and Mighty Malts Milk Balls. Those who wish to bid can register online at rabin.com.
The 170-year-old NECCO and its portfolio of iconic confectionery brands held the title of the longest operating confectionery manufacturer in the U.S. Necco wafers were created in 1847, predating the Civil War.
Nearly 100 years later, Necco wafers played a role during World War II, with the U.S. government commissioning NECCO to produce wafers to include in rations sent to soldiers overseas.
“Rabin’s history with NECCO goes back 25 years,” Rabin CEO and President Richard Reese said. “We, along with our partner Union Confectionery Machinery, conducted auctions at both of the Boston facilities. This is not only the end of an era for NECCO candies, but for us as well. We are honored to be a part of this process, and we have great respect for the Revere community and NECCO history.”