Amerlux, a design-and-manufacture lighting company, has added a microchip to its premium track lights that will help grocers transform into retail boutiques.
SPEQ, a line of modern-styled track lighting from Amerlux, incorporates this Fresh Color chip, which produces a controlled, powerful and clean beam of light. It’s used in high-end retailers and art galleries, according to the company.
The Fresh Color chip also accentuates the natural color of fresh foods, which has become a crucial, high-margin draw to keep consumers shopping in the store, Amerlux added. To accommodate the changing tastes of shoppers, accent lighting needs to be leveraged as a way-finding tool, directing consumers to high-margin products such as meat, seafood, produce and flowers, Amerlux says. Eighty-five percent of shoppers say color accounts for more than half of the factors they consider in purchasing a product, according to the Pantone Color Institute.
“Our new supermarket solution directly addresses the evolving industry, where grocers want high-contrast lighting coupled with accent lights. Supermarkets are transforming into high-end retailers, which calls for bold, full-color lighting in select parts of the store to quickly direct the consumer’s eye. Our innovative LED product projects more light and emits less heat than traditional lighting to help keep everything fresh longer,” said Amerlux CEO and President Chuck Campagna.
According to a recent Nielsen report, fresh perishable categories are driving nearly 49 percent of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape in the U.S., totaling $177 billion last year.
Founded in 1984 and based in Oakland, New Jersey, Amerlux Lighting works with architects, facility managers and lighting designers on lighting solutions. Its portfolio includes interior and exterior lighting products.