Eight hundred El Paso, Texas, families in need received daily essentials and enough food to supplement meals for a week at a Nov. 5 event thanks to a partnership between PepsiCo and Feed the Children.
This is the first year PepsiCo and Feed the Children have partnered to help feed families in El Paso, where more than 28 percent of the population lives below the poverty line. This event is part of a larger initiative between the two organizations to help feed communities in cities throughout the U.S.
The receiving families were identified and preselected by the Destiny Family Christian Center.
“We’re very excited to bring our ongoing partnership with Feed the Children to El Paso for the first time this year,” said Desiree Yzquierdo, sales zone director, PepsiCo’s Frito-Lay division. “We are grateful for the opportunity to not only donate, but also interact with these families, volunteer and spend a day giving back. At PepsiCo, we believe in engaging our colleagues in community projects and initiatives that make a positive difference in places where we live and work.”
“Feed the Children is proud to partner with PepsiCo and Destiny Family Christian Center,” said Travis Arnold, Feed the Children president and CEO. “We know that when we combine our efforts we will have a greater impact on the lives of families who need us most—right here in America.”
Each qualifying recipient at the event received:
- One 25-lb. box of nonperishable food items
- One 15-lb. box of personal-care items
- One box of Avon products
- Frito-Lay Variety Pack
- PepsiCo beverages
- Quaker Life Original Cereal
- Quaker Oatmeal
- Quaker Chewy Granola Bars
Volunteers from PepsiCo and Destiny Family Christian Center were onsite serving families and assisting with distribution at the event.
Established in 1979, Feed the Children is a U.S.-based charity dedicated to defeating childhood hunger. It provides food, education initiatives, essentials and disaster response. It operates five distribution centers located in Oklahoma, Indiana, California, Tennessee and Pennsylvania.