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Green Giant Introduces Frozen Harvest Protein Bowls

Green Giant Protein Bowl

Green Giant, based in Parsippany, New Jersey, has launched Harvest Protein Bowls. The bowls are plant-forward meals made with vegetables and whole grains. Each variety offers 12-14g of protein and includes whole grains such as quinoa, lentils or ancient grains. The bowls are vegetarian and go from the freezer to table in under 6 minutes.

The bowls are a convenient way for consumers to get a fast meal that is a source of protein with no artificial flavors, colors or preservatives, the company says.

“Because Green Giant is a major force in the frozen veggies category, we have been flooded with requests from families to create a simple, frozen-meal solution that helps consumers increase their protein consumption while using our popular vegetables as a base,” said Jordan Greenberg, VP and GM of Green Giant. “Green Giant Harvest Protein Bowls offer Green Giant fans a simple and delicious meal that are a good source of protein—and are ideal for a quick, nutritious lunch at the office, snack or dinner on-the-go.”

The line of bowls comes in four varieties: California Style, Asian Style, Southwest Style and Italian Style. They are available in the frozen food aisle of major grocery retailers nationwide; SRP $3.99.

Green Giant has been introducing new products for more than 100 years. Among its latest launches is its Veggie Swap-Ins line, which includes Riced Veggies, Veggie Tots, Mashed Cauliflower and Veggie Spirals.


Keep reading:

Stouffer’s Launches Meal Kits In The Frozen Aisle Nationwide

Green Giant Celebrates National Pizza Month With Cauliflower Pizza Crusts

Green Giant Launching Limited Edition Cans To Support Children’s Hospital

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

1 Comment

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  • These bowls would be great for animals but we had trouble chewing the grains and beans. Green Giant please try again this is awful.

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