Stop & Shop, based in Quincy, Massachusetts, commissioned a regional survey showing treats consumers enjoy during the holiday season. The results also showed similarities in the sweets among consumers in the Boston, Hartford and Long Island areas.
Frosted sugar cookies are a favorite. Specifically, 54 percent of Bostonians picked sugar cookies compared to 34 percent who picked gingerbread. Similar results were also present in Hartford (60 percent compared to 33 percent) and Long Island (49 percent to 25 percent).
Respondents in all three areas prefer cheesecake before apple pie or chocolate cake (Boston, 41 percent prefer cheesecake; Hartford, 51 percent; and Long Island, 42 percent).
Respondents all agreed that there is no shame in bringing a bakery-made dessert to a holiday gathering. Eighty-one percent of Bostonians, 71 percent in Hartford and 73 percent in Long Island all stated they would openly admit to bringing a bakery-made dessert instead of passing it off as homemade.
There are also some differences in dessert preferences among the people of Boston, Hartford and Long Island.
- Hartford-area respondents ages 35-44 admitted the most to fibbing about baking a dessert for a holiday gathering they had actually purchased from a store or bakery.
- Although frosted sugar cookies were the most popular cookie choice among Long Island respondents, it was the only region to choose Italian cookies as a close second.
This holiday season, Stop & Shop bakeries offer more than two dozen cookie options available, including frosted sugar cookies and chocolate dipped chocolate chip cookie trays.
The Stop & Shop Supermarket Co. is an Ahold Delhaize USA company and employs more than 61,000 associates. It operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey.
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