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The Coca-Cola Co. Acquires Costa From Whitbread For $4.9 Billion

A Costa coffee machine

The Coca-Cola Co. has completed its acquisition of Costa Ltd. from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.

The acquisition was first announced in August.

Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business, the company says, noting that Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products. Costa also provides Coca-Cola with strong expertise across the coffee supply chain, including sourcing, vending and distribution, the company adds. 

“We see great opportunities for value creation through the combination of Costa’s capabilities and Coca-Cola’s marketing expertise and global reach,” said James Quincey, Coca-Cola CEO. “Our vision is to use the strong Costa platform to expand our portfolio in the growing coffee category.”

Costa logo

“We wish our friends and colleagues at Costa all the very best for their future success,” said Alison Brittain, Whitbread chief executive. “Whitbread acquired Costa 23 years ago, when it had only 39 shops. Costa has grown to become a leading, international coffee brand, and Coca-Cola is the right partner to take Costa to the next stage of expansion.”

About the author

Alissa Marchat

A word nerd, grocery geek and three-year member of The Shelby Report. She is a proud new homeowner and a great lover of avocado toast.

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