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IGA Is ‘Upbranding’ Before Switch To Digital-First Marketing

Posted by Alissa Marchat
|Date: April 12, 2018
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IGA Is ‘Upbranding’ Before Switch To Digital-First Marketing

Shoppers will always want three things from their local grocery store: value, convenience and selection. ...

Shoppers will always want three things from their local grocery store: value, convenience and selection. Those have been the top three attributes shoppers have sought out for many decades. What has ch ...

April 12, 2018
| by Alissa Marchat

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Potatoes USA To Kick Off Athletic Performance Campaign This Summer

Posted by Alissa Marchat
|Date: April 10, 2018
| 0 comments

Potatoes USA To Kick Off Athletic Performance Campaign This Summer

Potatoes USA debuted a new consumer marketing campaign at its annual meeting in Denver. The “What Are You ...

Potatoes USA debuted a new consumer marketing campaign at its annual meeting in Denver. The “What Are You Eating?” campaign is designed to encourage athletes to use potatoes as fuel for athletic perfo ...

April 10, 2018
| by Alissa Marchat

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Schnepp Named New Marketing Vice President At Big Y

Posted by Mike Berger
|Date: April 09, 2018
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Schnepp Named New Marketing Vice President At Big Y

The board of directors of Big Y Foods has appointed John Schnepp III as VP of marketing. Schnepp will ove ...

The board of directors of Big Y Foods has appointed John Schnepp III as VP of marketing. Schnepp will oversee all marketing and advertising for the company by coordinating all print, electronic, digit ...

April 09, 2018
| by Mike Berger

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There Is Money To Be Made By Digitally Marketing Meat

Posted by Alissa Marchat
|Date: April 04, 2018
| 0 comments

There Is Money To Be Made By Digitally Marketing Meat

Editor's note: The following is the first of a three-part series. Part 2 of Amstein's insights into digit ...

Editor's note: The following is the first of a three-part series. Part 2 of Amstein's insights into digital marketing in the meat industry will be available here beginning April 17. Part 3 will be ava ...

April 04, 2018
| by Alissa Marchat

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Walmart Takes To Social Media For Annual Hunger Relief Campaign

Posted by Alissa Marchat
|Date: April 03, 2018
| 0 comments

Walmart Takes To Social Media For Annual Hunger Relief Campaign

Walmart yesterday kicked off its fifth annual nationwide “Fight Hunger. Spark Change.” campaign online an ...

Walmart yesterday kicked off its fifth annual nationwide “Fight Hunger. Spark Change.” campaign online and in stores by asking its 150 million weekly shoppers to support the Feeding America network of ...

April 03, 2018
| by Alissa Marchat

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Weis Expands Online Ordering, Debuts HealthyBites Facebook Group

Posted by Mike Berger
|Date: April 02, 2018
| 0 comments

Weis Expands Online Ordering, Debuts HealthyBites Facebook Group

Weis Markets plans to introduce Weis 2 Go online ordering with curbside pickup at 25 additional stores by ...

Weis Markets plans to introduce Weis 2 Go online ordering with curbside pickup at 25 additional stores by April 26. Once the rollout is completed, online ordering with curbside pickup will be availabl ...

April 02, 2018
| by Mike Berger

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SCFRC Luncheon Panelists Prepare For The Future Of Frozen Foods

Posted by Alissa Marchat
|Date: April 02, 2018
| 0 comments

SCFRC Luncheon Panelists Prepare For The Future Of Frozen Foods

Earlier this year, the Southern California Frozen & Refrigerated Foods Council hosted a kick-off lunc ...

Earlier this year, the Southern California Frozen & Refrigerated Foods Council hosted a kick-off luncheon in Commerce, California, featuring an industry panel discussion on how to increase frozen ...

April 02, 2018
| by Alissa Marchat

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Tampico Beverages Unveils Updated Logo, Branding

Posted by Alissa Marchat
|Date: March 21, 2018
| 0 comments

Tampico Beverages Unveils Updated Logo, Branding

Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel ...

Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels. ...

March 21, 2018
| by Alissa Marchat

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