Vusion has agreed to acquire Barcelona-based In-Store Media, expanding its digital in-store retail media platform across retailers and brands worldwide.
Category: Marketing News
Posted inNortheast, Marketing News, Midwest, News, Suppliers
JOH Expands North Central Division With WI Acquisition
The Massachusetts sales and marketing agency is expanding outside its longstanding markets in the Northeast and Mid-Atlantic.
Posted inGrocery Research, Center Store, Featured News, Marketing News, National, News
Acosta Tracker: Stock-Up Trip Costs $366, Up 27% From 2020
A typical grocery stock-up trip now costs more than $366, roughly 27 percent above a comparable 2020 basket, according to the inaugural Acosta Group Affordability Tracker released July 23. The Jacksonville, Florida-based firm measures affordability by comparing the cost of an 84-item basket of commonly purchased grocery and household essentials against median hourly earnings in […]
Posted inIndependent Store News, Featured News, Marketing News, News, Online Grocery Technology, Southwest
Arkansas Grocer Adds Personalized Weekly Ads On Existing Platform
Little Rock-based Edwards Food Giant is able to add the personalization without a separate integration or an additional vendor.
Posted inNational, Association News, Feature, Finance News, Marketing News, News, West
Brand Builders, Investors Agree On What Separates Winning CPG Brands
Two panels, two very different rooms, but one message. At the CPG Convergence Conference, hosted June 25 by the Navigator Lighthouse Foundation and Mission Matters at Verizon’s 5G Labs in Playa Vista, California, a panel of brand strategists and a panel of investors took the stage hours apart. They never coordinated, but they arrived at […]
Posted inMarketing News, International Foods, News, Northgate Market, West
Northgate González Market Wraps World Cup ‘Familia Futbol’ Campaign
Northgate González Market concluded its months-long Familia Futbol World Cup campaign, celebrating Southern California Latino families through food, culture and soccer.
Posted inExecutive News, Featured News, Marketing News, National, News, Southeast
Acosta Creates New Retailer Partnership Role, Taps Mueller
Joe Mueller will help the Florida-based sales and marketing agency collective deepen its relationships with grocers.
Posted inNews, Marketing News, Northeast
JOH Announces Several Staff Additions, Promotions
JOH, the Billerica, Massachusetts-based sales and marketing agency covering the food, drug, mass and club channels, has added several team members in recent months. Pam Madonna Pam Madonna has joined the company as business manager of center store – New England, it was announced July 10. Madonna has nearly 30 years of experience in sales, […]