The American Frozen Food Institute (AFFI) has named Rebecca Meredith its new director of marketing and communications. In this role, she will oversee the organization’s content creation and execution, as well as drive AFFI’s event and member communications strategies. Most recently, Meredith served as communications manager at CropLife America, a national trade association representing agricultural […]
Category: Marketing News
Posted inMarketing News, News, Northeast, Stop & Shop
Stop & Shop Introduces New Brand Campaign To Reinforce Value
Stop & Shop is introducing a new campaign, “Good Things Are in Store,” rooted in the’s brand motto to “Feed the Moment” and focused on rebuilding trust and reinforcing its role in helping customers get more for their money. At the heart of the campaign is Justin, a hyper-enthusiastic employee who shares the ways Stop […]
Posted inMarketing News, Executive News, News, Southwest
Schraad Sales & Marketing Names New President Of Sales, Strategy
Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as president of sales and strategy. Thompson most recently served as chief strategic officer, leading company-wide initiatives spanning business planning, analytics and organizational development. He joined Schraad in January 2021 as VP of corporate strategy – center store. The following year, he was promoted to […]
Posted inExecutive News, CERTCO Inc., Marketing News, Midwest, News
Certco Taps Atkins As Director, Retail Advertising, Marketing
Madison, Wisconsin-based Certco Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team. This is the latest strategic move as Certco Inc. continues expanding its work to grow sales for supplier brands and to increase retailer customer engagement. In June, Justyne Uribe was promoted to EVP of marketing and merchandising. “Whitney brings […]
Posted inProduce News, Association News, Marketing News, National, News
IGA Partners With NWPB To Boost Watermelon Awareness
The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]
Posted inOnline Grocery Technology, Marketing News, Midwest, News, The Kroger Co.
Kroger Precision Marketing Shares In-Store Advertising Solution
Kroger Precision Marketing, the retail media business of The Kroger Co., has announced a new in-store digital advertising capability powered with Barrows Connected Stores’ technology. The collaboration is billed as a shopper-centric approach to in-store media. Digital screens – built into integrated fixtures – will begin appearing across select Kroger stores, offering brands the opportunity […]
Posted inExecutive News, Marketing News, Merchandising News, News, Southeast
Superfridge Appoints Mallahan EVP To Drive Growth
Superfridge, a Tampa, Florida-based in-store marketing and merchandising platform, has appointed Emily Mallahan as EVP. Mallahan brings extensive experience in retail strategy, marketing and technology to help Superfridge’s grocery and manufacturing partners enhance customer loyalty and drive sales. “Emily is an expert at building successful partnerships for retailers and CPG companies,” said Tom O’Reilly, CEO […]
Posted inIndependent Store News, Marketing News, News, Northeast
Market 32/ Price Chopper Launch Campaign To Drive Digital Engagement
Market 32 and Price Chopper, a division of Northeast Grocery Inc., is running an omnichannel summer promotion to be “the destination for your summer grocery and entertaining needs” through a “Summer Shines Here” campaign. Featured elements, which run through Labor Day, are designed to drive customer loyalty, boost sales and deepen digital engagement. The overarching […]