SpartanNash has named Matt Plumb VP of marketing, retail banners, a new position, where he will lead shopper-focused marketing strategies for its portfolio of about 200 company-operated stores, defining brand architecture and a differentiated experience based on shopper insights. “As we continue to build shopper loyalty and enhance the in-store and online experience for Family […]
Category: Marketing News
Posted inOnline Grocery Technology, Marketing News, News, Southeast
AD Retail Media, Chicory Partner To Expand Off-Site Advertising Solutions
AD Retail Media, the retail media arm of grocery retail group Ahold Delhaize USA, has partnered with Chicory to offer enhanced off-site advertising solutions, including contextual commerce media for consumer-packaged goods, and help reach customers and unlock more incremental value. “As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels […]
Posted inIndependent Store News, Marketing News, Merchandising News, News, West
Heritage Grocers Group Promotes Cates, Garcia To New VP Roles
Heritage Grocers Group has promoted Kim Cates to group VP of merchandising and Allison Garcia to group VP of marketing. Cates and Garcia will report to Suzy Monford, chairman and CEO for Heritage Grocers Group. “Both Kim and Allie bring a wealth of knowledge, innovative thinking and a deep passion for our customers and communities,” Monford said. […]
Posted inOnline Grocery Technology, Marketing News, News, Northeast
Northeast Grocery Taps Grocery TV To Elevate In-Store Experience
Northeast Grocery Inc., the parent company of Market 32, Price Chopper and Tops Friendly Markets, has partnered with Grocery TV to elevate its in-store experience. Through the partnership, Grocery TV will power digital screens in Northeast Grocery’s 300 stores across its six-state footprint, introducing more engaging promotions to shoppers. Grocery TV’s consultative approach resulted in […]
Posted inMarketing News, Merchandising News, National
The Price Optimization Edge Independent Grocers Need
Sponsored content You’re up against some big challenges. Grocery pricing is tough. Rising costs are squeezing margins, competition is heating up, and shoppers are expecting great value and an exciting assortment. How can you stay on top? The answer’s simpler than you might think. Price optimization powered by competitive intelligence. It’s your secret weapon to […]
Posted inAssociation News, Marketing News, Merchandising News, National
NGA Salutes Creative Choice Awards Winners
The National Grocers Association (NGA), along with sponsoring partners Kellanova and Unilever, celebrated the winners of the annual NGA Creative Choice Awards contest Feb. 25 during the 2025 NGA Show at the Caesars Forum Convention Center in Las Vegas, Nevada. Recipients of the awards, which honor the best marketing and merchandising programs in the independent […]
Posted inSnacks Brands, Marketing News, National
Mars Appoints Jacobs As VP, Marketing For Food, Nutrition Segment
Mars Inc. has appointed CPG industry veteran David Jacobs as VP of marketing for Mars Food & Nutrition North America. Jacobs reports to Dave Dusangh, regional president of Mars Food & Nutrition North America. “We’re excited to welcome David to Mars Food & Nutrition. His impressive background in building world-leading CPG brands and leading high-performing teams aligns perfectly […]
Posted inExecutive News, Hy-Vee, Marketing News, Midwest
Mazza Promoted At Hy-Vee, Will Oversee RedMedia
Kathryn Mazza has been promoted to SVP and CMO for Hy-Vee and president of RedMedia, the grocer’s retail media network. Mazza, who joined Hy-Vee last February and previously served as SVP of RedMedia, will oversee the continued growth and development of the RMN, which was launched in 2023. In its first months of operation, RedMedia […]