Pop-Tarts Rolls Out Peanut Butter Flavors
Pop-Tarts’ new Gone Nutty! varieties are hitting store shelves nationwide in two flavors—Peanut Butter and Frosted Chocolate Peanut Butter.
“Peanut butter has long been the most requested flavor by our fans,” says Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”
With filling made with real peanut butter, Peanut Butter Pop-Tarts are sprinkled with fine sugar crystals while the Frosted Chocolate Peanut Butter flavor features a chocolate pastry crust and sweet frosting. Both are wrapped gold foil, making them stand out from the brand’s traditional silver foil wrappers. The peanut butter flavors are available now at retailers across the U.S.
To spread the peanut butter news and get the new flavors into the hands of fans nationwide, the Pop-Tarts’ “toasting team” is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the new peanut butter flavors. Fans can find information on the tour schedule here.
MilkPEP Launches Katie Couric Milk Mustache Ad For Mother’s Day
Award-winning journalist, best-selling author, well known cancer advocate and talk show host Katie Couric finds breakfast to be the perfect time to model healthy habits for daughters Ellie and Carrie. She knows that the girls pay close attention to the choices she makes, so it’s important for her to start each day by including milk with breakfast to get nutrients—especially protein—she needs for busy, successful days.
The new Katie Couric “got milk?” ad, unveiled Friday on her daytime talk show, “Katie,” depicts the host and her daughters sharing breakfast in bed—while sporting the iconic Milk Mustache. The ad, Katie’s first foray into the campaign, reads, “Even when you have the day off, you still need protein. An 8-oz. glass of milk has 8g of protein. A glass worth raising, even on Mother’s Day. got milk?”
Including milk in the morning is a healthy habit that Katie learned from her mom growing up and passed down to both of her daughters. Milk has nutrients needed to make breakfast more complete, including protein to help power through the morning.
“When you’re adding milk to your breakfast you’re getting all sorts of added benefits,” said Couric. “You’re getting protein when you put it in your cereal; you’re getting calcium when you add it to your coffee or just drinking a glass straight up.”
Wampler’s Farm Sausage Wins Pinnacle Innovation Award
Wampler’s Farm Sausage was awarded earlier this month with the 2013 Innovation Award from the Knoxville Chamber during the organization’s annual Pinnacle Business Awards dinner in Tennessee.
Ted Wampler Jr. says Wampler’s was the first in the world to install the Proton Power Cellulose to Hydrogen Power System, which converts biomass into syngas that power natural gas generators. It also has completed two separate Solar PV System installations
Wampler’s is based in Lenoir City, Tenn.
Life Is Good, J.M. Smucker Co. Join Forces To Create Coffee Line
Lifestyle brand Life is Good has partnered with The J.M. Smucker Co. to create a new line of Life is Good coffee to retailers throughout North America.
Life is Good coffee will be available beginning in late summer. Products will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; Dark & Daring, a dark roast ground coffee; S’more to Love, a s’more flavored ground coffee; and Banana Bread Bliss, a banana bread flavored ground coffee. All products are UTZ Certified, a program promoting sustainable farming and better opportunities for farmers, their families and the planet.
“Through our new line of coffee with Smucker’s we’ll be able to spread the power of optimism and help kids in need,” said Bert Jacobs, chief executive optimist at Life is Good. “We are grateful to partner with the timeless brand and outstanding team at The J.M. Smucker Company.”
“We are excited about our partnership with Life is Good, which will provide another premium coffee brand option for our consumers,” said Mark Smucker, president of U.S. Retail Coffee at The J.M. Smucker Co. “Life is Good is a great fit with our family of brands and will undoubtedly resonate with our consumers as it supports our sustainability initiatives as our first line of 100% certified coffee.”
This is the second partnership in Life is Good’s Best-In-Class (BIC) business unit, which is designed to extend the Life is Good brand through partners who are the leaders in their existing product categories.
Barbara’s Snackimals Cereals Hit Shelves
Barbara’s is bringing the zoo to the breakfast table by combining animal shapes and wholesome nutrition with its new kid-friendly cereal line, the Marlborough, Mass.-based company says. Snackimals Cereals are available in two flavors: Vanilla Blast and Cinnamon Crunch. The new cereal line joins Barbara’s Snackimals Cookies.
“Snackimals Cereals are the first cereals for children in the natural aisle to come in fun animal shapes. They’re organic, Non-GMO verified, loaded with whole grains—and they’ve been taste-tested with kids, so we know that the flavors are kid-approved,” said Federico Meade, Barbara’s VP of marketing. “Snackimals Cereals join a robust line of Barbara’s cereals and snacks that are delicious and wholesome. With only 7g of sugar per serving of Snackimals Cereal and 8g of whole grains, parents can feel good about what’s in their kids’ cereal bowls.”
Snackimals Cereals are available in 9-oz. boxes at major retail grocery stores, Whole Foods and other natural stores nationwide.
Post Foods Looking To Close Modesto Manufacturing Plant
Post Holdings Inc., a leading manufacturer, marketer and distributor of branded ready-to-eat cereals, said today that it is considering closing its manufacturing facility in Modesto, Calif., to improve operational efficiency and to better position the company for future growth. Post will be soliciting input from the union that represents the hourly employees to ensure that employees’ interests are represented before the company makes a final decision on the matter, which is expected by the end of April.
“We are committed to addressing our excess capacity,” said Terence E. Block, president and COO. “This initiative, if we proceed, would provide the increased efficiency necessary to compete in today’s environment.”
The Modesto plant has approximately 140 employees. Production is expected to be moved to other Post manufacturing facilities within its existing network in the event the plant closes.
“If Post decides to close the Modesto plant, we are committed to helping our employees through the transition,” said Block.
Bosselman Pump & Pantry Convenience Stores Partner With Cinnabon
First convenience store chain in U.S. to sign on with Cinnabon
Pump & Pantry convenience stores, operated by the Bosselman Cos., has partnered with Cinnabon and Focus Brands to feature Cinnabon World Famous Cinnamon Rolls and other Cinnabon items in select Pump & Pantry locations.
Pump & Pantry is the first and only convenience store chain in the U.S. to sign on with Cinnabon, according to a news release.
“We are thrilled to continue our expansion in non-traditional venues with great partners like Bosselman Pump & Pantry,” says Cinnabon CEO Kat Cole. “Their location spread, strong corporate culture and consistent operations make them the perfect partner to help us bring Cinnabon’s world famous baked goods to Nebraska and surrounding states.”
“Forming this partnership with Cinnabon is a fantastic expansion of our offerings to our customers,” says Charlie Bosselman, Bosselman Cos. CEO. “We couldn’t be more excited to team up with such an outstanding company and to make the world’s most famous cinnamon rolls and other baked goods available to our customers. We are honored and privileged to be the first and only convenience store chain in the nation to partner with Cinnabon.”
The first Cinnabon location inside a Pump & Pantry is scheduled to open on April 5 at the 370 Express location at 11108 Sapp Brothers Dr. in Omaha, Neb. Several Pump & Pantry stores, including this location, will feature full Cinnabon Bakeries, where product will be freshly baked and served on-premises in front of the customer during majority of hours, and take-home packs will be available for customers to take with them during all hours of operation.
Cinnabon product offerings will include freshly baked cinnamon rolls, take-home packs, Chillatas (blended frozen beverages), and Cinnabon Iced Coffee. Other Pump & Pantry locations are scheduled to follow.
The Grand Island, Neb., corporate headquarters of the Bosselman Cos. will receive its first Cinnabon location in the first phase of rollouts during May at the South Locust Pump & Pantry, followed by the Capital Avenue location in the coming months.
Cinnabon’s product will first be unveiled to Pump & Pantry management staff at the company’s annual Leadership Conference on Friday, April 12, at College Park in the Hornady-Marshall Theatre at 10 a.m.
The Bosselman Cos. own and operate 48 Pump & Pantry convenience stores; 41 Boss Shops; the Bosselman Travel Center; a Hampton Inn; three Pump & Pantry Motels; two Settle Inns; six Motel 6 franchises; six restaurants, including Grandma Max’s, Max’s Highway Diner, Sam Bass’ Saloon & Steakhouse and Schmooter’s Bar & Casino; food courts that include Subway, Little Caesars and Caribou Coffee; and the Nebraska Danger Indoor Professional Football Team.
Founded in 1948, Bosselman’s is a family organization in its third generation and has expanded across the nation in 23 states and employs more than 1,200 people.
Folgers Rolls Out Fresh Breaks Roasted Concentrated Coffee
Folgers Coffee is now offering Folgers Fresh Breaks Roasted Concentrated Coffee. Made with ultra-fine ground coffee, Folgers Fresh Breaks Coffee is a convenient way to drink Folgers anytime, anywhere—no brewing required, the company says.
Folgers Fresh Breaks Coffee is available in three offerings: mild Breakfast Blend, Colombian medium-dark roast and Black Silk dark roast.
“Folgers understands how important it is for coffee lovers to be able to enjoy a delicious cup of hot coffee, no matter where their day takes them,” says Maribeth Badertscher, VP of corporate communications for The J.M. Smucker Co. “Folgers Fresh Breaks Roasted Concentrated Coffee offers an even more convenient way for consumers to enjoy a fresh cup of coffee at a moment’s notice without having to sacrifice authentic taste.”
Available nationwide, each single-serve packet of Folgers Fresh Breaks Coffee prepares an 8 oz. cup of coffee. SRP: $4.79-$5.19 per eight-count package.
