Before the assembled crowd screamed the signature phrase, “Move that bus!” to unveil the latest creation of ABC’s Extreme Makeover: Home Edition, Cargill’s meat business had stocked the freezer of the new home and provided the main course for two special dinners during construction.
The show recently taped an episode in Wichita, which is the headquarters city for Cargill’s U.S. meat operations, and representatives of the company’s Sterling Silver Premium Meats brand, seeing an opportunity to benefit the community, immediately reached out to show producers to offer help.
The project benefited former Wichita State University All-America baseball player Carl Hall, who was paralyzed from the neck down after a June 26, 2010 car accident.
The show selected Hall and his family—wife Stacey and four children—to receive an all-new home that is wheelchair accessible throughout.
To support the effort, Cargill donated a variety of its Sterling Silver premium beef and pork cuts to stock the freezer in the new home.
Photo: Sterling Silver brand managers Matt Novitske and Deborah Schulte stocked the refrigerator in the newly built “Extreme Makeover” house in Wichita, Kan., with meat products.