Pasta Prima, the pasta company based in Benicia, Calif., is now running on 100 percent renewable energy.
The company’s frozen and refrigerated natural ravioli and tortellini are the first of their kind to feature the Green-e certification seal. Green-e, a third-party eco-label organization, certifies businesses’ commitment to renewable energy and greenhouse gas mitigation. Its seal has one of the highest levels of consumer awareness in the industry, according to the nonprofit. Green-e is already embraced by such brands as Aveda and Santa Cruz Organic.
Last year, Pasta Prima invested more than $2 million in a rooftop solar array on its Benicia manufacturing plant that is expected to produce 70 percent of the facility’s power, equivalent to 682,000 kilowatts of electricity per year. The remainder of the company’s power is now offset with Green-e certified wind power renewable energy credits.
Pasta Prima also recycles all cardboard and food waste created by the manufacturing process as a part of its commitment to sustainability.
In addition to the Green-e certification seal, a new package label will highlight the 100 percent natural message and feature an updated brand logo.
Pasta Prima’s commitment to making the highest quality products starts with the ingredients in its 100 percent natural lines of ravioli and tortellini; it uses no preservatives, additives, artificial flavors, fillers, or flavor enhancers.
Pasta Prima products are available at grocery retailers in 8-oz. and 16-oz. containers and club stores in 25-oz. and 36-oz. sizes nationwide.
The refrigerated product lines include 12 flavors of ravioli and five varieties of tortellini. Retail prices vary from $3.99 to $4.99 at retail and $9.99 to $12.99 at club stores.