Marketing Midwest

Bob Evans Intros New Look for Product Line

Shelby Report Grocery News

The Bob Evans Farm has redesigned the packaging for its popular food products line.

The packaging now carries a cleaner, more contemporary look to make the brand more relevant to its audience and prominently displays both the Bob Evans logo and the iconic Bob Evans barn.

“Superior quality and taste is extremely important to us,” said Mike Townsley, president of BEF Foods Inc., a wholly-owned subsidiary of Bob Evans Farms Inc., in a press release “It’s something we strive for not only because it was so important to our founder, but because our consumers have come to expect it. Our new packaging communicates our commitment to farm-fresh goodness and we will continue to deliver on that promise with convenient meal solutions for our consumers.”

Another objective of the new packaging is to unify the brand’s various products under one design umbrella. The “farm-fresh goodness” pledge displayed on the packaging meets this goal by tying the brand to the heritage of the Bob Evans Restaurants division and serving as a reminder that the brand is dedicated to quality and satisfaction at all levels.

Although the overall look will be consistent, consumers can expect clear product segmentation on the new packaging to improve their shopping experience. Classifications such as Bob Evans Oven Bake™, Everyday Classics, Flavorful Selections and Seasonal Favorites will be featured on the packaging with different color enhancements to make product selection easier and highlight the brand’s variety.

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