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Matador Beef Jerky Launches New Bold Flavor in a New Package Design

Last updated on June 13th, 2024 at 11:55 am

Matador® Beef Jerky recently launched a new look, feel and taste for the brand. The company’s Quantitative Packaging Study conducted in March shows that the new Matador package design was preferred 3-to-1 over the previous package, and scored 89 percent purchase intent with millennial target consumers.

In addition, new Peppered Beef Jerky flavor joins the brand’s full line of meat snack products, including Original, Teriyaki, Sizzling Sweet, Smokin’ BBQ. The peppered beef flavor is a favorite among consumers and is currently the No. 3 flavor in the meat snacks category.

“In less than two short years, Matador has earned its place as one of the top national meat snack brands,” said Mark Catlin, director of marketing for the Minong, Wis.-based company. “With products consumers love, bolder flavors they crave and an exciting new look for the brand, we believe Matador is poised to continue driving strong category growth now and into the future.”

Each meat snack product is available in a 3-oz package with an SRP of $5.99

Matador also offers a bold new choice in snack sticks in Original, Mild and Flamin’ Hot™ flavor varieties. Each stick is 1-oz. for an SRP of $1.29.

Along with the new launch, Matador offers exclusive content through an on-pack QR code, popular among the smart phone-connected millennial target, as well as a variety of new retail merchandising solutions, including floor and counter display, caddy and clip strip options, including a new combination display, featuring both jerky and stick products in the same free-standing unit.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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