A Peeps & Co. store is coming to its hometown of Bethlehem, Pa.
The retail arm of Just Born Inc., maker of Peeps®, Mike and Ike®, Hot Tamales®, Teenee Beanee® and Goldenberg’s Peanut Chews® brand candies signed a lease agreement with plans to open Peeps & Co.® store at The Shoppes at Sands, located next to the Sands Casino Resort. Peeps & Co. Bethlehem is slated to open in February.
“We are so excited to have finally found such a tremendous location for our Bethlehem Peeps & Co. store,” says Marvin Cooper, VP of Just Born’s Peeps & Co. “Lehigh Valley residents and the thousands of visitors to our region will be treated to an engaging experience where our fans can enjoy their favorite candy brands all year long. This will be our first store in the Lehigh Valley area, and we are honored to contribute to the excitement and economic infusion that the Sands Casino Resort is providing to Bethlehem.”
According to Cooper, the Peeps & Co. store will offer an energy-filled environment immersing visitors in sight, sound and taste. As shoppers experience distinct areas highlighting each iconic brand, they also will be drawn in by several music videos featuring historic and present-day elements of Just Born and its brands.
In addition to candy, Peeps & Co. sells a variety of branded items, including apparel, accessories and gifts.