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Dole Wins Rose Parade’s Best Float Award

Dole Float

Dole’s “Preserving Paradise” float in the 2012 Rose Parade, held in Pasadena, Calif., took home the prize for best float, and for the second year in a row. The win made Dole the first entry in the last 20 years to win in its first two years participating.

“Preserving Paradise” honored the unsurpassed beauty of Thailand where Dole grows some of its fruit with responsible and sustainable growing and operating practices, says a news release.

The float featured a temple styled after Thailand’s opulent royal palace and captured Thailand’s ornate and unique architecture. A life-like elephant draped in floral jewels and tapestries, a sculpted tiger and two leopards all joined to witness Thailand’s ongoing preservation of wildlife conservation.

To celebrate the diversity of Thailand, 20 Thai dancers dressed in traditional Thai costumes performed alongside the exotic and rare flowers from across the world and, of course, fresh fruit grown by Dole just for the Rose Parade.

Created by Fiesta Parade Floats, “Preserving Paradise” stood 55 ft. long, 18 ft. wide and was more than 26 ft. tall. It weighed in at just more than 22 tons, which is the equivalent of more than 10 elephants.

 

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