Michael Moore has been named EVP and CMO for Minneapolis-based Supervalu, the company announced Jan. 24.
Moore, 47, joined Supervalu in 2011 as business transformation officer, working on the implementation of Supervalu’s business turnaround. Moore was named to the top marketing post following the recent decision by Julie Dexter Berg to leave the company and return to the West Coast.
In his new position, Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.
Prior to joining Supervalu, Moore spent the past 24 years in a variety of executive leadership positions within customer business development at Procter & Gamble (P&G). During his tenure with P&G, Moore led cross-functional organizations that included sales, marketing, finance, operations and human resources. He most recently served as director of P&G’s grocery retail group, where he led the business unit directly responsible for more than 30 percent of P&G’s annual Food Channel sales.
“Michael has a terrific understanding of the food industry and the challenges we face as a grocery retailer in today’s environment,” said Craig Herkert, president and CEO of Supervalu. “I am confident that he will move quickly to build marketing programs that are effective and efficient while ensuring that we continue to drive traffic and sales through innovative and engaging consumer marketing programs. He is a proven leader and I am thrilled to have him join our leadership team.”
Moore, who will report directly to Herkert on the Supervalu executive team, also served in leadership positions supporting P&G’s global beauty care division, led account teams dedicated to Supervalu and led P&G’s market strategy and planning organization for the Paper business in North America.
With annual sales of approximately $37 billion, Supervalu serves customers across the United States through a network of approximately 4,300 stores composed of 1,104 traditional retail stores, including 798 in-store pharmacies; 1,309 hard-discount stores, of which 922 are operated by licensee owners; and 1,900 independent stores serviced primarily by the company’s traditional food distribution business.