Equipment & Technology Northeast

Peapod By Giant Lets Philly Residents Shop While Commuting

If you have a smartphone, the possibility of doing your grocery shopping while making your daily commute has become a reality with Peapod by Giant—at least for Philadelphia residents.

For the first time in the United States, Peapod—the nation’s largest internet grocer, is using Titan’s transit advertising to get the word out about its mobile app for Philadelphia residents. Once Peapod’s mobile app is downloaded, people can shop smarter and faster—wherever they are, according to Peapod.

Users scan the Quick Response (QR) code listed in the ad to get the Peapod app, use the barcode icon to start scanning the items on the ads and, once in the app, browse thousands of items—just as they would in the brick and mortar grocery store.

Peapod also is running a special promotion. Users are encouraged to use “PHILLYRAIL” as a promo code for $20 off their first order and 60 days of free delivery.

Brands like Coke, Stroehmann and P&G have partnered with Peapod to reach on-the-go consumers in this way.

“At Peapod by Giant we want to make it easier to grocery shop anywhere any time—even while waiting for the train. Using their smartphones or tablet computers, customers can shop for great products from Giant in a new way,” said Mike Brennan, COO of Peapod. “We chose Philadelphia to launch this initiative because it’s a new and exciting market for us. Titan had the most compelling media property in the city and it just made sense for us to let commuters know about our free, convenient application.”

Titan, the largest transit advertising firm in North America, has been the advertising partner of Southeastern Pennsylvania Transportation Authority (SEPTA), which serves Bucks, Chester, Delaware, Montgomery and Philadelphia counties, since 2005.

“It’s taking the grocery store and literally putting it on the train platform,” said Jeff Randazzo, EVP, Titan general manager. “Combining our media formats with a compelling call to action like Peapod’s grocery app is a great use of our medium. Who wouldn’t want to put commuting time to good use by grocery shopping?”

In photo at top: For the first time in the United States, Peapod—the nation’s largest internet grocer—is using Titan’s transit advertising to get the word out about its mobile app for Philadelphia residents.

 

About the author

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Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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