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Noah’s Introduces Oxygenated Spring Water In Sleek Cans


Last updated on August 16th, 2012 at 12:05 pm

Noah’s has expanded its beverage offerings to include new oxygen-infused spring water.

Noah's Oxygenated Spring Water has launched in Rexam 12-oz. Sleek cans.

Available now in Rexam 12-oz. Sleek cans, Noah’s Oxygenated Spring Water comes from Adobe Springs in California and contains eight times the amount of oxygen in regular spring water.

“We are excited to offer consumers a quality spring water with added oxygen,” said Tony J. Varni, president of Varni Brothers Corp. “You can literally see the tiny oxygen bubbles in our product, yet it is still silky smooth and refreshing. And our continued partnership with Rexam allows us to deliver this product in the ideal package.”

The company chose to launch Noah’s Oxygenated Spring Water in Rexam Sleek cans because of their portability and recyclability. Aluminum cans are accepted at many places where glass is not—such as beaches, parks and golf courses—and have a recycle rate at more than double any other beverage package.

In addition, the aluminum beverage can has the best barrier properties, protecting the integrity of the oxygen content in the product.

“On the day you open a can of Noah’s Oxygenated Spring Water, the beverage will contain the same amount of oxygen as the day it was made,” Varni said. “The oxygen cannot seep out of our cans.”

“We are pleased to extend our partnership with Noah’s and help them launch their newest spring water beverage in the best beverage package in the world,” said Andre Balbi, president and CEO of Rexam Beverage Can Americas. “By providing them with the perfect packaging solution, not only delivering the best in environmental superiority but ideal distribution and filling economics as well, we’re helping build their brand and bottom line.”

Noah’s Oxygenated Spring Water is currently available at select retail locations in California, Nevada, Idaho, Utah, Oregon, Ohio, Pennsylvania, New York, New Jersey, Connecticut and Tennessee, with ongoing plans to drive expansion across the country.


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