Sweet tea may be sweet because it’s loaded with sugar, but Honest Tea believes there’s a market for the popular beverage that goes easy on the sugar load, the Atlanta Business Journal reports.
The company, which The Coca-Cola Co. bought last year, has started a national rollout of “Not Too Sweet” Tea, a traditional sweet tea it says has 40 percent less sugar and calories than other leading teas.
A 16.9-oz. bottle has 25g of sugar and 100 calories. The sweetness comes from a combination of organic cane sugar and organic stevia, the company says.
Honest Tea, founded in a Maryland kitchen in 1998, sold a 40 percent stake to Coca-Cola in 2008. Atlanta-based Coca-Cola bought the company outright one year ago.