Dream Products has announced new alliances with major retail chains Target, Kroger and Safeway. These partnerships will expand distribution to thousands of new stores where consumers can find Dream Water, the natural, zero-calorie, 2.5-oz. rest and relaxation shot. Dream Water continues its growth as consumers’ positive experiences with the brand and strong word of mouth drives demand. The product can now be found in more than 25,000 locations across the United States including CVS, Walgreens, Duane Reade, Walmart, Hudson News, The Paradies Shops, and various other regional retailers.
The partnerships will allow Dream Products to introduce new consumers around the country to Dream Water as a natural alternative for the more than 70 million Americans with sleep and relaxation issues.
“With this expanded distribution, we continue to show that Dream Water has become the leader in the burgeoning rest and relaxation category,” said Joseph Lekach, EVP of sales for Dream Products. “Kroger and Safeway allow us to broaden and grow our distribution base into the food class of trade as consumers integrate Dream Water into their shopping routines. We are also excited to work with Target, one of the most frequented retailers in the country, to expand the awareness of Dream Water among their loyal customer base.”
Dream Water is the first water that helps consumers relax and fall asleep. The proprietary formula includes a blend of natural ingredients: GABA, Melatonin and 5-HTP. It is ideal before bedtime, during long flights, to help manage jet lag and to help unwind from stressful daily activities, according to the company.