Matthews, N.C.-based Family Dollar Stores Inc. has agreed in terms to a multi-year partnership with PepsiCo Inc. to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer’s base of national brands.
“At Family Dollar, our goal is to provide our customers with choice, value and convenience,” said Michael Bloom, president and COO of Family Dollar. “Our partnership with PepsiCo complements our current offerings and gives our customers more of their favorite beverage products, including Pepsi, Mountain Dew and Lipton teas.”
“Family Dollar is a progressive-thinking organization that brings the right brands to its shoppers, leading to customer satisfaction and loyalty,” said Al Carey, CEO of PepsiCo Americas Beverages. “We appreciate the opportunity to serve Family Dollar stores with our brands. It offers Family Dollar consumers a choice, and will also give us the opportunity to see a full array of PepsiCo beverage brands alongside our Frito-Lay snacks.”
Starting today, April 16, and by May of this year, Family Dollar shoppers will have access to a variety of products from PepsiCo’s North America beverage portfolio, including Pepsi, Mountain Dew, Sierra Mist, Aquafina and Lipton teas. Family Dollar already offers PepsiCo’s Gatorade, Frito-Lay and Quaker products.
